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Building Partner Networks with SAP Jam

This article is reproduced from the Oct-Nov-Dec 2014 issue of SAPinsider (SAPinsiderOnline.com). Read the entire special report on social collaboration. View this attachment (4th page) or visit SAPinsiderOnline.com.

Building Partner Networks with SAP Jam
by Rich Blumberg

Launching new products such as automobiles is both exciting and challenging, especially when you consider the complexity of connecting a manufacturer with its dealer network. Launch success depends on full visibility; timely training and certification; as well as clear sales, marketing, and go-to-market execution (see Figure 1). World Sales Solutions (WSS) understands the manufacturer-to-dealer complexity as this services organization is regularly called on to assist manufacturing and service companies in making these necessary connections.

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WSS relies on the SAP Jam developer program to provide its customers with a social collaboration platform that bridges the gap between manufacturers and dealers with a central hub that:

  • Brings together a company’s marketing, sales, service, and cross-team staff with external parties such as advertising agencies and key suppliers
  • Provides formal learning and certification using SuccessFactors Learning Management System (LMS) or SAP Learning Solution
  • Delivers informal learning (via SAP Jam) such as sales best practices among dealers or quick access to experts
  • Onboards new partners and employees expediently to ensure the shortest time to revenue by optimizing SAP Jam
  • Supports strategizing and decision making among the entire network for product innovation, including integration with SAP Customer Relationship Management (SAP CRM), SAP Cloud for Customer, or third-party innovation management systems
  • Enables coordination among the entire network for product or new service launches, including large-scale activities requiring visibility into events, tasks, and deliverables

The SAP Jam Developer Program:
Extend Existing Investments and Drive New Revenue

Customize

  • Develop work patterns (custom processes)
  • Add pre-built third-party apps

Integrate

  • Bring SAP and third-party app data into SAP Jam with OData
  • Collaborate with documents from content management systems
  • Embed SAP Jam in your business apps

Extend

  • Build collaborative customer apps on SAP HANA Cloud Platform
  • Add capabilities with OpenSocial
  • Incorporate third-party capabilities (gamification, for example)

SAP Jam helps align companies with their partner networks to drive efficiencies that save time and money based on the volume and scalability of their network, boosting return on investment (ROI). To use auto manufacturing as an example, each dealer has the opportunity to access SAP Jam to engage with its local sales and service staff for receiving training, learning best practices, finding experts, keeping up with regulations, managing rollout of sales and marketing plans, and sharing feedback from customers.

“As a partner, the SAP Jam developer program presents market-first options for solving complex business problems such as enabling more successful automotive product launches,” says Richard Blumberg, President and CEO of WSS. “We can now create new work patterns or bring business data directly into SAP Jam from our customers’ existing SAP or third-party systems to support customer-specific processes. This has helped us position unique social collaboration services to our customers with a strong ROI.”

The Path to SAP Jam ROI Success

Understanding the Financial Value 

Introducing the WSS ROI Calculator for SAP Jam

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Many SAP Jam initiatives require a solid business justification before senior management will commit time, money, and resources.  The business case can address one or more of the following:

  • Revenues – Aligning strategic and tactical sales, profits, and margins with account plans
  • Customers – Engaging customers to provide value-add, collaboration, and communications
  • Employees – Providing an environment to maximize productivity, performance, learning, onboarding, and cross-team collaboration
  • Partners – Leveraging the channel to extend revenues, delivery, learning, and customer reach
  • Operations – Identifying and quantifying process improvements and simplification
  • Financial – Reducing costs and/or showing a realistic Return on Investment (ROI)

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The assessment of SAP Jam begins with the value and importance of SAP and SuccessFactors.  SAP is the market leader for business software with over 253,000 customers.  SAP Jam has over 15 million subscribers. One only needs to look at the SAP Solution Explorer value maps, with a breadth of products and solutions, to realize that the current and upcoming investments (& alignment) with SAP Jam are part of the overall strategy to fuel organizational simplification, cloud and “digital transformation.”

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Five ROI Essentials

  1. Quantify – Understanding a project’s economic impact and business drivers can turn uncertain support into an endorsement to move forward.
  2. Stakeholders – Connecting ROI to a project can build confidence amongst key colleagues, cross-team members and influencers that a project is worthwhile.
  3. Benefits – Socializing a SAP Jam project can lead to finding additional benefits that were initially not recognized.
  4. Prioritization – Ensuring accountability. Once the decision is made to invest in a SAP Jam project the ROI can help management and stakeholders prioritize their time as participants.
  5. Change – Recognizing that an important business initiative needs help (i.e. by way of change management) and that SAP Jam can enable important outcomes.


Understanding the Financial Value

Measuring financial value can be complex.  Breaking it down into known components helps simplify:

  • Time – Accelerating productivity and reducing wasted time
  • Money – Aligning value around salaries (and cost savings) as well as supporting revenue initiatives
  • Volume – The quantity of people including employees, customers, partners, and other stakeholders


Providing a base level framework around these values provides a business model and perspective.


How do we know it works?

In addition to World Sales Solutions (WSS) best practices and hundreds of SAP Jam and related community work experiences, consider an industry analyst’s perspective:
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“According to an IDC White Paper sponsored by Adobe, “Bridging the Information Worker Productivity Gap: New Challenges and Opportunities for IT,” September 2012, reporting on a global survey of information workers and IT professionals, information workers waste a significant amount of time each week dealing with a variety of challenges related to working with documents. This wasted time costs the average organization $19,732 per information worker per year, amounting to a loss of 21.3% in the organization’s total productivity.”

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Now assess the impact to your organization!

Based on a breath of data points, customer feedback, and findings, World Sales Solutions has built the first WSS ROI Calculator for SAP Jam(www.wssroi.com). This tool provides an internal/external “customer-centric” framework (see diagram on right) for measuring the economic impact of Time, Money, and Volume when addressing:

  • Finding the right information
  • Searching for but not finding information
  • Realizing information is in disparate locations vs. a central hub
  • Receiving unfiltered information (including spam)
  • Finding the wrong information
  • Reworking unfound or wrong information
  • And many other “Business Driver” considerations


How do these examples affect your business goals & objectives
? Consider the impact of each!

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There are many paths!

In summary, there are many paths to realizing value from SAP Jam projects and initiatives. Using a combination of “ROI” and identifying “business drivers” (see WSS ROI Calculator for examples) these strategies and tactics can be centralized and guided by executive sponsors, business owners, and content (or community) managers along with end user contributions and collaboration.
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Organizations that implement and adopt SAP Jam can gain higher productivity, performance, and a competitive advantage.
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The use of SAP Jam allows organizations to invest in core competencies, achieve a solid ROI, and addresses important business drivers which form the foundation for success.

 


RDB.jpgAbout the Author 
Richard D. Blumberg, President, World Sales Solutions, LLC, (WSS) (www.WorldSalesSolutions.com) provides 25+ years of thought leadership on a variety of “View from the Top” strategies including: Enterprise Social Business, Go-to-Market Strategies, Business Development, Talent Development, and Community Building.
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WSS
is a SAP Service Partner for SAP Jam and long-time supporter of the SAP Community Network and the SAP Ecosystem.
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Featured SAP Community Network Blog: The Path to SAP Jam ROI Success

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Prior Blogs:
 
 View from the Top: Bill McDermott shares his success secrets at a #fireside chat!
 SAP Jam Work Patterns:  The Big $ or € &/or ¥ Game Changer for a New Product Launch!
 SAP Jam: The ROI Impacting Sales Productivity

 Split Second Selling with SAP Jam – 7 Use Cases!

 The Customer Go-to-Market Imperative – Transforming Silos to Social Business and Community Building

SAP Jam Work Patterns: The Big $ or € &/or ¥ Game Changer for a New Product Launch!

>> For the full blog please visit the SAP Community Network >>

“A knotty ‘puzzle’ may hold a scientist up for a century, when it may be that a colleague has the solution already and is not even aware of the puzzle that it might solve.”
― Isaac Asimov (on Collaboration)


How a ONE team approach can bridge internal & external boundaries!

For profit and non-profit organizations around the globe have a common mission to launch new products and services to obtain front-line revenues and customer value objectives. For most, the investments (i.e. Dollars ($), Euros (€), Yens (¥)) are large and the stakes are high.

Many people and groups must come together to achieve ONE common set of goals and objectives.  The adoption of SAP Jam can make a huge difference to accelerate (& streamline) a successful roll out that requires the collaboration and cooperation of “internal and external” stakeholders.

Go-to-Market momentum takes place through consistent, repeatable, flexible, and efficient small steps which add up to larger efforts and leads to an ongoing set of important milestones (& deliverables).

>> For the full blog please visit the SAP Community Network >>

SAP “Autism @ Work” | A 220 Year Old Cultural Center | 9 Tons of Food…

CANDU.photo3 articles that highlight WSS civic engagement and the importance of community service:

A few quotes on Community Service…

“We make a living by what we get, but we make a life by what we give.”
– Winston Churchill

“If you knew what I know about the power of giving, you would not let a single meal pass without sharing it in some way.” – Buddha

“You must be the change you wish to see in the world.”
– Mahatma Ghandi

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” – Margaret Mead

“Love cannot remain by itself — it has no meaning. Love has to be put into action and that action is service.”
– Mother Teresa

“I have found that among its other benefits, giving liberates the soul of the giver.”
– Maya Angelou

 

 

SAP Jam: The ROI Impacting Sales Productivity

For the full blog visit the SAP Community Network – More >>


Ask a knowledge worker supporting sales to find customer-facing information produced by any combination of departments such as researchers, engineers, marketing, product development, suppliers, services, and partner teams; it often takes a long time.

Now ask the same question of current or new sales team members who are responsible for accelerating pipeline or winning deals and the results often take “much” longer. The time spent in searching, collecting, e-mailing, and verifying the right versions of the truth can be frustrating.

Based on an IDC White Paper* reporting on a global survey, “information workers waste a significant amount of time each week dealing with a variety of challenges related to working with documents {and related assets}. This wasted time costs the average organization $19,732 per information worker per year, amounting to a loss of 21.3% in the organization’s total productivity.”

While the survey results may vary in many organizations, the trend is clear.


For the full blog visit the SAP Community Network – More >>

News Alert: World Sales Solutions, LLC Becomes an SAP Services Partner Focusing on SAP® Jam

Accelerating Sales, Marketing, Services and Innovation to Support Customers

PHILADELPHIA, Oct. 2, 2013 /PRNewswire-iReach/ — World Sales Solutions, LLC (WSS) announced today that it has joined the SAP® PartnerEdge® program as an SAP services partner. WSS will focus on the SAP Jam social software platform together with the SuccessFactors Talent Management Suite as well as SAP Jam with the SAP Customer Relationship Management (CRM) application for on-premise, cloud, and social-network-inspired collaboration.

“SAP and SuccessFactors, an SAP company, continue to lead the way in enterprise social software (ESS), with SAP Jam having experienced a growth rate of over 850 percent year-over-year,” said Richard D. Blumberg, president of World Sales Solutions. “Our team welcomes the opportunity to share insights with our customers’ senior executives and their teams to help achieve quick and tangible results. Customers benefit from our work experiences in delivering successful private and public communities ranging from 30 to 300,000+ participants and representing important products and solutions seen around the globe.”

The WSS team provides a quick start program for the deployment of SAP Jam to help customers address specific ESS requirements around top priorities and compelling business issues. While there are many ESS tools in the marketplace, the unique combination of SAP Jam plus SAP applications, such as the SAP Cloud for Customer solution and SAP CRM powered by the SAP HANA® platform, provides a competitive advantage for organizations to establish a 360° view of their customers.WSS also works with sales, marketing, services, and innovation cross-teams to orchestrate adoption around best practices, productivity gains, cost savings, and measurability which helps deliver bottom-line revenue results.

About World Sales Solutions
Founded in 2004, World Sales Solutions, LLC (www.WorldSalesSolutions.com), a business development professional services organization, supports the world’s leading businesses, universities, and organizations to help achieve dramatic increases in revenues, profits, growth, and value. Over the last 8+ years, WSS has provided services to organizations that use SAP solutions. As an SAP services partner and member of the SAP PartnerEdge program, WSS supports enterprise social software delivery and best practices for using SAP Jam.

SAP, PartnerEdge, SAP HANA and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries.

All other product and service names mentioned are the trademarks of their respective companies.

Media Contact: Diem Lam, World Sales Solutions, +1 610-745-4514, diem.lam@worldsalessolutions.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

 

Split Second Selling with SAP Jam – 7 Use Cases!

Background: This blog is the second in a series which began with the acclaimed post, “The Customer Go-to-Market Imperative: Transforming Silos to Social Business and Community Building.


Recently, I came across an impressive McLaren race car which triggered thoughts about the similarities between sales teams and race car drivers. The “SAP Speeds Up – McLaren Formula One” video provides insights on the importance of “split second and informed decisions” to impact short-term results and future outcomes.

Since that unexpected sighting of a very cool car, I began to ponder how this performance model might be applied to cross-teams and collaboration to help impact revenues and bottom-line business results.

This question came to mind…
How can organizations apply tools such as SAP Jam to win their respective races?
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For the full post visit the SAP Community Network. More >>

Workshop & Blog: The Customer Go-to-Market Imperative – Transforming Silos to Social Business and Community Building

Featured Blog: SAP Community Network

Announcement:
The following workshop took place as part of Drexel’s CEO LEAD (“Creating Experiential Opportunities for Leadership Education and Development”) on Drexel University’s campus.

Title: The Customer Go-to-Market Imperative – Transforming Silos to Social Business and Community Building

Date/Time: May 16, 2013 @ 6 PM, EST – Complete

Presenter: Rich Blumberg, President, World Sales Solutions, LLC (Alumni Board of Governors and Volunteer)

Summary: Increasing revenues, profits, value, and growth depends on collaboration with customers at the center of an organization’s support system. Silos impact performance when geographic, business unit, and functional boundaries impact sales and the delivery of products, solutions, and services.

For today’s students, who are the future business and technology leaders, it is critical to recognize the compelling business issues, priorities, and market conditions which impact CEOs and customers’ decisions.  Those who understand these trends have better job and career opportunities which ultimately results in more hiring or firing.

Learn about the best practices, case studies, tools, and resources required to help organizations go from ordinary to extraordinary. Understand the critical importance of equipping the sales team on a daily basis. Find out how executives, experts and content contributors provide the essential source of information which customers require one economic decision maker at a time.

Networking: How and Why Leaders Spread the Word!

Most network groups, associations, and clubs have initiatives which may take the form of an event, conference, fund raiser, resource development, webinar or meeting.

The difference between the “participants” and “leaders” is often a fine line of getting involved and helping “spreading the word” about the upcoming program or activity. Kinetic vs. passive energy goes a long way!

A few tips to consider when bringing together a group:

  • Identify a central theme that draws people in
  • Form a core team
  • Provide opportunities to network
  • Welcome current and new members
  • Build awareness of existing benefits and value-adds
  • Create a memorable experience for everyone to enjoy
  • Focus on what’s attainable vs. spreading too thin
  • Set quantifiable goals and measure success

Leaders (or those who are “connectors”) readily take the extra steps to encourage:

  1. Participation – Early commitments to attend, register or reply to the RSVP
  2. Recruitment – Set goals to get others involved (i.e. connect to 5+ or more friends or colleagues to participate)
  3. Socialize – Leverage social tools to spread the word such as Blogs, Facebook, LinkedIn, YouTube, and Twitter
  4. Personalize – Make personal connections by phone, e-mail and/or face-to-face

When joining forces with a group if each member does a small part then the sum of the parts will be greater then what one participant can deliver by themselves.

Consider this analogy: “From a small snow ball a big snow ball can be created; it just needs to be rolled over enough snow!:-)” Success is about building momentum around small steps, broken into small parts to ultimately make a big difference.

Growing a group. Increasing involvement. Having fun. The key is to create meaningful connections which ultimately benefits a person or group on a social and/or professional level.

When momentum is built. When teams help spread the word… Then groups, associations, or clubs have a better opportunity to reach short and longer-term goals.

As a result many win-wins take place on many levels!

 

View from the Top: Leadership Secrets

The blog below and video was originally posted on the SAP Community Network after a November 2012 Fireside Chat with Bill McDermott, co-CEO of SAP and President John Fry at Drexel.

View from the Top: Bill McDermott shares his success secrets at a #fireside chat!

“In the end, it’s the customer and the customer alone that determines if we have a job

“You need to constantly be innovating for the future, while you’re executing for the present
…the best leaders understand that!”

“You all can make a difference, the young generation coming out of the universities and coming into the workforce. You see things we don’t see, your ideas are unique, you understand where the world is going, you understand social. You get all that, and I think that’s such an unbelievable opportunity to help the economy, create innovation, create jobs, and push things forward.”
—Quotes from Bill McDermott, co-CEO of SAP AG

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Learning from Top Leaders
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The “View from the Top” Fireside Chat with Bill McDermott, co-CEO of SAP and Drexel University’s President John Fry on November 1 was an amazing opportunity to learn from two top leaders who have a lot in common with each other. Both are visionaries who provide transformational leadership to large organizations and most importantly they both value helping the community.

The topics included themes such as jobs, trends, and leadership which are of interest to students, alumni, professors, and professionals both in the audience and around the globe far beyond the “375” who attended in Philadelphia, Pennsylvania and Sacramento, California (USA) (via a live video feed) along with 30-40 who were turned away due to the auditorium’s capacity!

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A Students Reflection – Now and Years Later
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Everyone who attended benefited including:

  • Students who are looking for their job upon graduation
  • Alumni who are successful and want to take their career to the next level
  • Professors and lecturers who teach SAP-related courses and/or want to position their students for a competitive marketplace
  • Recent graduates who have their first job and want to navigate to achieve success within their organization and with customers
  • Employees and professionals who want to learn about the recipes for success!

The bottom-line is that in my case, I can remember… a time when I was a student (back in the day!)… when I was (& still am) hungry to receive wisdom, knowledge and lessons learned from top executives, leaders, and experts. Often it can be hard to come by. The opportunity to learn from these leaders was an amazing opportunity!

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So What are the Takeaways?
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All of us are on a journey! From our early school days to now we are all the product of our decisions. Learning from top leaders can provide us insights on how to be successful. We can learn… What worked for them? How can we apply it to our own situations? What big or small idea can help us to save time and accelerate our careers and ultimately win!?

The topics shared included:

  • Jobs – Competing to jumpstart your career
  • Trends – Identifying global opportunities in the marketplace including China and beyond
  • Leadership – Sharing lessons learned and best practices

But there’s an even a greater reason why this event was memorable and worth watching on the video… and that’s the stories…

Bill McDermott provided masterful insights by telling us everyday stories that he experienced from his first business owning a deli (and a few video games!) at age 17 to his first job upon graduation at Xerox and how he conducted his business as a Xerox “Marketing Representative” on the streets of New York City selling door-to-door. While he did share insights on SAP including the value of the SAP University Alliances Program which were phenominal, a lot of his discussion was down-to-earth vignettes which we can all relate to in our everyday work, lives, and plans for the future.

President John Fry did a wonderful job of providing his insights including a very strategic Innovation Neighborhood planned as the gateway from 30th Street (a top East Coast transportation hub in the United States) to Drexel’s campus in West Philadelphia (& University City).

In addition, he ensured that the flow of the Fireside Chat provided the maximum value for the audience..

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Summary
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The knowledge shared will help and inspire students, alumni, professors/lecturers, and professionals from around the globe who are the “current” and “future” business and IT leaders!

The opportunity to have a front row seat, to hear the video, and review the recap on the Business Innovation site will provide inspiration to all who take the time to learn more!

In my case, having watched this event live from the front row; I can truly say that listening to the video the second time around is even more inspirational: I’m looking forward to sharing it with my team as well as hearing it a few more times!

 

 

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