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Ask a knowledge worker supporting sales to find customer-facing information produced by any combination of departments such as researchers, engineers, marketing, product development, suppliers, services, and partner teams; it often takes a long time.
Now ask the same question of current or new sales team members who are responsible for accelerating pipeline or winning deals and the results often take “much” longer. The time spent in searching, collecting, e-mailing, and verifying the right versions of the truth can be frustrating.
Based on an IDC White Paper* reporting on a global survey, “information workers waste a significant amount of time each week dealing with a variety of challenges related to working with documents {and related assets}. This wasted time costs the average organization $19,732 per information worker per year, amounting to a loss of 21.3% in the organization’s total productivity.”
While the survey results may vary in many organizations, the trend is clear.
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