Background: This blog is the second in a series which began with the acclaimed post, “The Customer Go-to-Market Imperative: Transforming Silos to Social Business and Community Building.”

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Recently, I came across an impressive McLaren race car which triggered thoughts about the similarities between sales teams and race car drivers. The “SAP Speeds Up – McLaren Formula One” video provides insights on the importance of “split second and informed decisions” to impact short-term results and future outcomes.

Since that unexpected sighting of a very cool car, I began to ponder how this performance model might be applied to cross-teams and collaboration to help impact revenues and bottom-line business results.

This question came to mind…
How can organizations apply tools such as SAP Jam to win their respective races?
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